In order to get more potential customers, it is important that your current customers leave a good review of your product. Nowadays, everybody goes through dozens of reviews before purchasing the actual product. They rely so much on the reviews that are available online, that even a single negative review can change their mind and stop them from buying that product. These reviews are a great source of marketing for brands as they do not require any paid advertisement or any other kind of paid marketing.
In fact, it is only a few good words from your customers that can get you, further customers. In order to increase your sales, you should also be aware of the steps to remove fake Google reviews, as they can ruin the image of your product. Besides that, product review is a brilliant marketing strategy to increase your customer base and sales without paid marketing. Hence, it is important that you make it easy for customers to evaluate your product. Here are a few ways to make it easier for your customer to write product reviews.
Multiple Review Sites
Google should not be your only target. In fact, you should set up profiles on multiple review sites that are relevant to your business and your products. Set up a profile of your business on LinkedIn, Yelp, Yahoo Local, CitySearch, Trip Advisor, and Google Local and so on. It will be easier for your customers to find the product and give their opinion about it. Make sure your business has a presence on all relevant social sites with relevant and high-quality images. Consider buying a good digital camera to add the X-factor to your online presence is also a relevant idea in case you are looking for more reviewers.
Ask Your Customers
The best way to increase reviews for your product is to request your customers for a review. The internet-savvy generation understands how important reviews are for both the customers and the business. Hence, they are most likely to write one if you ask them. Do not worry about them getting annoyed because as far as the product that you are selling is good, they will be more than happy to give feedback. Even if you are outsourcing your services, make sure that the outsourced providers also persuade the customers to leave good reviews.
No, we are not suggesting you to buy reviews. We all seem to look for our own benefit in every little thing we do. Offering an incentive to your customers would encourage them to write you a review. It shows how much you appreciate getting their feedback. All you need to do offer an incentive for writing a review; either good or bad. Perhaps you can offer them a discount code or a giveaway. This way you not only get your product review but also satisfied and loyal customers.
Monitor Your Reviews
It is important that you monitor your reviews at least once or twice a week and respond to them. For instance, if a customer has left any complaint, you can tell them that you will look into it and later also update them when the issue is fixed. You should also habitually thank all your reviewers to show some appreciation. It makes it easier for other customers to leave an honest review.